2022 has been a great year for Warkworth Butchery - they were named the supreme bacon winner in the 100% New Zealand Bacon & Ham Awards, took out two gold medals at the Great New Zealand Sausage Competition and have launched a whole new online presence. But it hasn’t been an easy road, or a quick win - Rob and Renee Lees bought the butchery nine years ago and have been slowly growing and progressing in the industry.
Rob (who in 2020 took out the title of Pure South Master Butcher of the Year) realised to be serious and successful in moving forward he needed to take the time to ‘work on the business’ rather than ‘in it’. He’s now lucky enough to have a fantastic team of five butchers and a couple of shop staff who are more than capable of taking care of the day-to-day running, so he’s been able to focus more on the business side.
We asked Rob a few questions on how he’s found the year – tune in for some hints and tips if you are looking to grow your business both physically and online.
